The Journal, Fashion, style

I am Archive


I Am Archive is a style, travel and lifestyle blog launched in 2014 by New Zealander Nadine Banks. She is recognised through her timeless and chic yet edgy style, pushing the boundaries and always staying in vogue. We get to find out more about the cool gal Nadine, founder of I Am Archive....

  •  Hey Nadine, please can you start by introducing yourself?

Hi, I’m Nadine Banks. I moved to London from New Zealand just over a month ago. I’m a freelance graphic designer and photographer and have also been running my own style blog for the past five years called I Am Archive.

  • Can you explain what inspired you to start a blog and what other bloggers inspire you?

Funnily enough those two questions perfectly align. I began to follow people that inspired me visually on social media, and started creating my own content on Instagram as an expressive/creative outlet. From there I guess my Instagram grew into something and eventually became what it is today. The bloggers who and still do inspire me are all Australian; Sara from Harper & Harley, Amanda from Oracle Fox and Margaret from Shine by Three. They are real power horses!

  • You are newly moved to London! Why London over other places in the world?

As a designer I was drawn to the creative scene London had to offer (I must say I have not been disappointed). I feel like it is the perfect base for my career, there is so much going on here and a lot of my favourite companies are based here an in Europe.

  • Being based in New Zealand what was is the fashion industry like there? Can you name some up and coming designers you like?

Small yet strong. Everyone knows everyone, so we are almost like a little fashion family. My absolute favourite up and coming NZ designer is Wynn Hamlyn, I am also a fan of Georgia Alice who is now stocked with Net-a-Porter.

  • Name 5 items in your wardrobe you couldn’t live without?

My oversized black blazer, a classic white tee (I have so many), Levis jeans, tailored trousers and my Karen Walker sunglasses.

  • It was super cool hanging out with you at London Fashion Week, what was the highlight of your time at LFW (other then hanging out with me ofc)?

This was my first fashion week outside of New Zealand, so attending was a highlight in itself. My favourite shows were Jasper Conran, Sharon Wauchob and Rejina Pyo. Networking with cool and lovely people like yourself was also a highlight!

  • Tell us your hopes and dreams for the future?

I would love I Am Archive to grow bigger and better! My aim is for my blog to take me places I never dreamed of going. I would also love to grow my graphic design and photography portfolio here in London.

Photography/Interview by Melissa Dewar

Special Thanks to Nadine Banks