The Journal, Fashion



Finnish brand Arela, run by Maija Arela and her daughters Anni and Viivi, is a label committed to the design of contemporary classics – timeless pieces which lend themselves to the creation of a sleek, fuss free look. Clean silhouettes and a neutral colour palette of monochrome, navy, nudes and dusky pinks make for staple and elegant basics – pieces which can be dressed either up or down, and that work perfectly paired with eachother. The brand’s focus is cashmere and merino knitwear and luxury cotton pieces designed to flatter any body type, alongside a range of accessories.

For SS18, Daughters of Salt draws inspiration from trailblazers and free spirits, paying homage to rebelliousness and resilience. Pieces are aimed at the modern woman, to assist her in daily life with the putting together of an effortless and understated everyday look.Materials are of the highest quality, whilst considered, pared back colours and functionality are the defining elements of the brand. Innovative yet timeless, pieces are cohesive and wearable – stylish everyday basics with a twist, comprising jumpers, loose fitting tee-shirts, culottes and dresses.With such importance placed on the use of the best materials, Arela offers a unique care service for their knits to ensure their lifespan is as long as possible and that wearers get the most out of each piece.

Imagery and Text with Thansk to Black PR







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